Pared Eyewear at MBFWA
This year’s MBFWA saw an innovative showcase from AFC members Pared Eyewear in collaboration with Handpicked Wines! Hosted at the iconic Handpicked Cellar Door in the heart of Sydney, the event saw the launch of a number of exclusive designer collaborations for the Australian duo Samantha Stevenson and Edward Baker…
MEET Pared Eyewear.
Pared Eyewear is a boutique Australian eyewear brand with global distribution. Born on the beaches of Australia, The brand was founded six years ago by husband and wife duo, Samantha Stevenson and Edward Baker from their Bondi beach apartment. Fast forward six years Pared the brand is now stocked in over 28 countries worldwide in major department stores and leading boutiques.
Pared is a collection of handmade sunglasses grounded in the fundamentals of clean lines, smooth shapes and lasting comfort. Creative director Samantha Stevenson's organic, sensory approach to design takes cues from travel, art and architecture. Sam’s creative talents and Ed’s business mind were the perfect partnership for a unique design aesthetic with clear marketable vision. The brand is Pared has established a cult following amongst style influencers, artists and celebrities across the globe worn regularly by Cara Delevinge, Beyonce, Amy Schumer, Suki Waterhouse, Gigi Hadid, Selena Gomez and Kaia Gerber. Australian friends of the brand include Elyse Knowles, Nadia Fairfax, Mimi Elashiry and How Two Live.
Synonymous for its partnerships with leading Australian designers such as Bec + Bridge, Ginger & Smart, POMS and Emma Mulholland, the brand is known for its collaborations and cross-industry partnerships in fashion, music, art and jewellery.
2019 sees the release of the eagerly anticipated collaboration with International Athleisure brand PE Nation as well as a third collaboration frame with Bec + Bridge.
Tell us about the collection presented at MBFWA? What was the inspiration & design process behind the range?
We are particularly excited about our third partnership frame ‘Big Mamma’ from the Bec & Bridge collaboration which showcased on the first day of MBFWA and on the Bec & Bridge runway. Sam and the Bec & Bridge team worked together and were inspired by the oversized vintage of the 70’s surf era/ culture to create an iconic and instantly recognisable frame.
The PE Nation collab launched on the official runway for MBFWA and Weekend Edition with Pared Creative Director, Sam Baker, worked with P.E. Nation founders, Pip & Claire to create the ideal frames to complement PE Nation’s signature sports-meets-fashion aesthetic.
Our core range developed and designed by Creative Director Sam Stevenson - Baker is a combination of sports luxe meeting Pared DNA Vintage oversized frames. Here the core range features large oversize shields and sporty cat eyes combined with 70’s vintage oversized frames. Key colourways include a new peacock acetate, cappuccino beige a delicious tortoise brown and bold bright accents.
What is next for Pared Eyewear? Any exciting collaborations or events on the horizon that we should look out for?
It is Pared’s goal to continue to build our collaborations and partnerships with other amazing brands, as well as grow our international business become the number one fashion eyewear brand in the world; a big gesture but something we know we can achieve. We have an exciting collaboration with an Australian designer launching on the runway at New York Fashion Week plus two new exciting collaborations with International designers on the horizon.
In terms of design Pared aims to always try new styles, colours, patterns and techniques in order to break through this industry mould. Sam will take a trend and make it her own, holding design integrity as core to her practice. It is better to be bold and trial and error than to pump out the same styles every other brand is doing.