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AFC Curated

A.BCH

Empowering Emerging Designers

AFC Curated was a collaborative business development program, supporting Australia’s emerging and independent fashion labels.

Presented by Vicinity Centres, AFC Curated provided a year long program for emerging labels with access to retail activations, tailored small business workshops, direct industry mentorship, and engagement in a collaborative community of industry peers.

Since launching in 2017, AFC Curated delivered prestigious retail pop ups across Melbourne, Sydney, Brisbane and Hong Kong, showcasing over 60 Australian designers and facilitating over 30 business development workshops.

The program was designed in consultation with individuals from across the sector; established fashion and retail businesses, council and business development bodies, fashion festivals and emerging labels themselves, providing a rich and holistic agenda. The program supported our future leaders in the Australian fashion industry, engaged local communities and supply chains, enriched the retail landscape, and helped build the profile for Australian fashion, creativity and culture. AFC Curated labels have gone on to showcase at international fashion events, open their own retail spaces, be nominated for industry awards, and be featured by global fashion publications.

AFC CURATED ALUMNI

The Mentors

Adam Lloyd
Industrie
COO
Amy Farrell
The Fashion Futurist
Director
Carla Woidt
Wolfgang Scout
Business Owner
Christine Metcalfe
The Ark Clothing Co
Founding Director
Claire Fabb
Yellow Button Agency
Director
Dave Giles-Kaye
DAAF Indigenous Fashion Projects
Elizabeth Formosa
Fashion Equipped
Founder
Graeme Lewsey
Melbourne Fashion Festival
CEO
Jenny Layton
CONSULTANT
Small Business Consultant
John Condilis
Nobody Denim
Co-Founder & Chairman
Kate Russell
CONSULTANT
Marketing & Brand Consultant
Lindy Kew
Clothing Concepts Australia
Director
Natalie Skubel
CONSULTANT
Creative Strategy Consultant
Peter Naughton
Artisans of Fashion
Associate Director
Prue-Ellen Thomas
Helen Kaminski
Global Marketing Manager
Rosanna Iacono
The Growth Activists
Managing Partner & Strategist
Simmond Hefford
CONSULTANT
Creative Director
Virginia Dowzer
CONSULTANT
Stylist & Creative Director
AFC curated partners
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