AFC Curated was a collaborative business development program, supporting Australia’s emerging and independent fashion labels.
Presented by Vicinity Centres, AFC Curated provided a year long program for emerging labels with access to retail activations, tailored small business workshops, direct industry mentorship, and engagement in a collaborative community of industry peers.
Since launching in 2017, AFC Curated delivered prestigious retail pop ups across Melbourne, Sydney, Brisbane and Hong Kong, showcasing over 60 Australian designers and facilitating over 30 business development workshops.
The program was designed in consultation with individuals from across the sector; established fashion and retail businesses, council and business development bodies, fashion festivals and emerging labels themselves, providing a rich and holistic agenda. The program supported our future leaders in the Australian fashion industry, engaged local communities and supply chains, enriched the retail landscape, and helped build the profile for Australian fashion, creativity and culture. AFC Curated labels have gone on to showcase at international fashion events, open their own retail spaces, be nominated for industry awards, and be featured by global fashion publications.