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Fashion & the Chinese Consumer | Opportunities for Retailers & Brands

Saturday, August 31, 2019 10:00 am - 12:00 pm


ICC Sydney, 14 Darling Dr

Theatre 2, Alibaba E-Commerce Expo, Halls 3&4, Sydney, NSW 2000

Sydney, NSW, AU, 2000

Organised by

Australian Fashion Council


ICC Sydney, 14 Darling Dr

Theatre 2, Alibaba E-Commerce Expo, Halls 3&4, Sydney, NSW 2000

Sydney, NSW, AU, 2000

Fashion & the Chinese Consumer | Opportunities for Retailers & Brands

Presented by Alibaba Group and the Australian Fashion Council (AFC)

Alibaba Group and AFC warmly invite you to a special seminar held alongside the Alibaba E-Commerce Expo in Sydney to educate Australian fashion retailers and brands on opportunities in the China export and tourism retail markets.

China's fashion industry has overtaken the U.S. as the world’s largest fashion market. Last year during Alibaba’s 11.11 Global Shopping Festival gross merchandise value reached USD30.8 billion in just 24 hours with fashion being a major category across the online marketplaces.

Tourism from China to Australia also continues to grow at a rapid pace. Inbound tourists from China numbered more than 1.4 million last year and continue to be the number one spenders per capita when visiting Australia.

This workshop will provide Australian fashion retailers and brands with an understanding of Alibaba Group's channels, how to connect with some of the 600 million consumers using its China retail marketplaces, and opportunities to accept payments from Chinese visitors via Alipay.

Join us for what is sure to be a valuable and engaging session.

WHAT | Seminar Session 

WHEN | Saturday, 31st August 2019, 10.00am - 12.00pm

WHERE | Theatre 2 Cloud Theatre, Alibaba E-Commerce Expo, Hall 3, ICC Sydney, Darling Harbour


To enter the venue for the Seminar, you must please ensure you ALSO register you and your guest's free Alibaba E-Commerce Expo Pass here >>

Once you arrive, head to the registration desk at Hall 4, level 2 to pick up your Workshop access badge. 

Then head over to Hall 3 level 1 for the seminar at Threatre II: Cloud Theatre.

We advise to allow 15 minutes before the session starts to make your way through the venue.

RSVP is essential as spaces are limited. See you there!


Maggie Zhou, Managing Director, Alibaba Group Australia and New Zealand                   

David Giles-Kaye, CEO, Australian Fashion Council

Jackie Lin, Senior Business Development Manager, Alibaba Group 

John O’LOGHLEN, GM, Alipay Australia and New Zealand 

James Hudson, Director of Corporate Affairs and Marketing, Alibaba Group Australia & New Zealand

Panel Discussion: Secrets Revealed from across the Alibaba Ecosytem; Volley, Australian Fashion Labels and Secret Sneaker Store, Moderated Katherine Zhang, Head of Marketing and Operations, Alipay Australia and New Zealand. With panelists; 

- Chris Lu, CEO, B-Buy Australia

- Blake Williams, CEO, Australian Fashion Label Group

- Eddie Low, Managing Director, Secret Sneakers Pty Ltd

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