Our top fashion business reads from March 2019…
Following on from lots of motivating discussions around sustainability this month, we have naturally been drawn to a number of stories around innovation in this space.
In Vogue Australia, Clare Press wraps up the successful Legacy Summit and gives an overview of the 7 critical issues that we are currently facing to make fashion more sustainable. The following Guardian feature gives an interesting perspective from fashion buyers and how sustainability is becoming increasingly more of a key component in their purchasing considerations. Finally, on the sustainability front, Fashionista features a fascinating story on regenerative farming and its importance to the fashion life cycle.
In other news, Vogue Business covers the next evolution for Instagram, which will give brands more transparency, accountability and scope in their influencer marketing. Lastly, WWD covers the increasingly important market of modest fashion and its growing presence in the Western market.
“Interest in sustainable fashion is growing, both here and abroad. It was a key theme during fashion month. The London shows were dominated by calls for climate action—both on and off the runway.”
by Clare Press
“Sustainability matters, but does it sell? A report commissioned by the governing body of the Italian fashion industry explored the question with buyers from over 80 department stores spanning 25 countries and the results indicate that the future looks bright.”
by Scarlett Conlon
“When human beings have made such a mess of the planet, where does that hope arise from? For many experts, a groundbreaking way of thinking about agriculture — regenerative farming — offers one of the most concrete reasons for optimism.”
by Whitney Bauck
“With new tools for creators and brands, the tech giant is expanding the reach of influencer marketing and clarifying its role in the $1.7 billion influencer economy.”
by Maghan McDowell & Eliza Brooke
“When the topic of ‘modest clothing’ comes up, images of Middle Eastern women in long robes emerge. And while that remains true, the trend of modest clothing is spreading west.”
by Arthur Zaczkiewicz
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