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Fashion Business | November Edit

Our top fashion business reads from November 2019…

by The AFC

3 December 2019

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Fashion Business | November Edit

 


via Business of Fashion

via Business of Fashion

How Temporary Pop-Ups Became a Permanent Strategy | Business of Fashion (Paywall)

“This trajectory from pop-up to permanent storefront is not uncommon. Retailers have closed tens of thousands of stores in recent years as they face digital disruption. In this uncertain environment, brands that still want to open stores often want to test the waters with a short lease…”

by Cathaleen Chen

 


via Stella McCartney / Vogue Business

via Stella McCartney / Vogue Business

Fashion’s biodiversity problem | Vogue Business (Part 1 of 2)

“A huge percentage of clothing starts out on a farm or in a forest. Its production has caused not just an uptick in carbon emissions, contributing to climate change, but also a decline in biodiversity — the other environmental crisis facing the planet and the focus of an alarming report the UN issued earlier this year…”

by Rachel Cernansky

 


via Motion Sickness / Fashionista

via Motion Sickness / Fashionista

The complexities of pricing responsibly made clothing | Fashionista

“One thing that frustrates me in the luxury part of the industry is that I think they get away with a lot. Like they're just adding bigger margins to their product… comparing a $1,000 T-shirt to a $100 T-shirt? Someone's just adding margin onto it; they're not made that differently…”

by Whitney Bauck

 


via Business of Fashion

via Business of Fashion

Plastic Hangers Are Fashion’s Plastic Straws | Business of Fashion (Paywall)

“In a world already drowning in plastic, single-use hangers aren’t helping. Experts estimate that billions of plastic clothing hangers are thrown away globally every year, with most used and discarded well before a garment is hung in stores, let alone inside shoppers’ closets…”

by Jasmin Malik Chua

 


via Jeannette Madsen / Vogue Business

via Jeannette Madsen / Vogue Business

How to sell fashion on Instagram without traditional influencers

“As the influencer marketing industry matures, brands are refreshing their strategies to resonate with audiences and drive sales. The global influencer market is expected to reach $15 billion by 2022… at the same time, the 1 billion-plus user base on Instagram is constantly growing…”

by Kati Chitrakorn

 

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Have a suggestion for our next edition?

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