The AFC, supported by City of Sydney, has partnered with five technology companies to create a workflow for the Australian Fashion Industry using 3D design technology. This new workflow will help fashion businesses adopt 3D design technology in an effort to reduce overheads, costs, textile waste and carbon emissions through the design and sampling process.
10 fashion businesses will be selected to trial 3D design technology with a selection of their products, and work with the technology companies to overcome obstacles and find collaborative solutions. The result will be an industry-backed and commercially-viable pathway to adopting 3D digital design for the Australian Fashion Industry. Each milestone will be marked with a Knowledge Exchange (online) Session, open to all of the industry to listen, learn and follow the journey.
Fashion businesses selected to be part of the FashTech Lab will trial 3D digital design technologies with a small collection of items, free of charge. Items can be clothing and accessories, but unfortunately footwear is not suitable for this trial. There is no upfront cost for fashion businesses to participate, only commitment of time and thought.
With companies expected to invest in digital innovation and experiment with fresh and creative commerce in 2022, digital adoption and transformation is more important than ever, setting the foundation to leverage and explore Augmented Reality (AR), Virtual Reality (VR), Non-Fungible Tokens (NFTs) and gaming skins - the metaverse is your oyster.
The AFC will gather City of Sydney businesses across the fashion brand and manufacturing sectors to introduce the program, discuss industry challenges, obstacles and which solutions can be applied to the supply-chain that delivers collective value.
In partnership with SME@UTS & Innovative Manufacturing CRC, businesses will test technology readiness through futuremap®: A diagnostic tool that maps business maturity and capability in Market positioning; Leadership, strategy and change management; Innovation readiness and technology use; Digital manufacturing (Industry 4.0).
At each milestone, fashion and technology businesses deep dive into challenges, discuss collaborative solutions and how technology can overcome these obstacles.
1:1 Mentoring: Each fashion brand will have 1:1 sessions over the course of the program. These sessions will involve peer to peer consulting and a trial of the technology solutions.
Monday 31 January 2022: Program launch;
Wednesday 2 March 2022: Knowledge Exchange 1, delivered remotely via ZOOM;
Wednesday 6 April 2022: Knowledge Exchange 2, delivered remotely via ZOOM;
Wednesday 4 May 2022: Knowledge Exchange 3, delivered remotely via ZOOM;
Monday 6 June 2022: Knowledge Exchange 4, delivered remotely via ZOOM;
...Companies will continue to invest in digital innovation and experiment with fresh approaches to creativity and commerce in 2022. Digital assets such as non-fungible tokens (NFTs), gaming “skins” and virtual fashion will edge closer to the mainstream, with some brands expanding into the digital “metaverse”
- The State of Fashion 2022, Business of Fashion.
Who should attend?
The program will have the most impact if Managers from the Design, Development and/or Production team attend as well as a C-Suite or executive team member participating in the futuremap® workshop.
Given this is a City of Sydney program, the participating businesses do need to have a Sydney presence.