As a brand placing garments on the market, you are responsible for their entire lifecycle.
Seamless, Australia's national clothing product stewardship scheme is now on its mission to achieve what no single brand can do alone and AFC members can help transform how we choose, enjoy, and recycle clothing in Australia for just 3c per garment.
We have partnered with Seamless to offer 25% off your 4c contribution for this financial year if you sign up before September 30. Garments that meet Seamless’ eco-modulation criteria (being made from at least 95% single fibre) will get a further 25% discount.
The cost of doing this alone can be huge. Benefit from shared research, development programs, and coordinated sustainability activities. Save money by learning from others, leveraging business cases, and strategically balancing economic and sustainability benefits.
Increased Consumer Trust: Showcase your commitment to sustainable practices, boosting consumer trust and loyalty.
Regulatory Compliance: Stay ahead of future environmental regulations and mitigate risks.
Market Expansion: Access new markets and business opportunities by aligning with global sustainability priorities.
To help you understand the full potential of Seamless, join us online at 4pm AEST on Wednesday August 14, where we’ll cover: The benefits of Seamless for your brand; Insights from leading brands and why they joined Seamless; How to access the exclusive AFC member offer; Any questions you have. REGISTER HERE
Embrace Circular Design:
Be incentivised to create durable, repairable, sustainable & recyclable clothing.
Adopt Circular Business Models:
Develop new models for reuse, repair, rental & services to extend product life.
Close the Materials Loop:
Improve clothing collection, sorting & recycling for reuse & resource recovery.
Promote Citizen Behaviour Change:
Encourage customers to responsibly choose, use, care for & recycle their clothing.
Have more questions? Want to know more?
Join our information session or email the AFC team at info@ausfashioncouncil.com
“By joining Seamless, you can significantly reduce your environmental impact, enhance your customer loyalty, and inspire positive change for your brand and our industry”
- Jaana Quaintance-James, CEO, Australian Fashion Council
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