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Progress Update: Seamless Completes Phase One, Achieving Key Milestones.

Cotton On recently joined as a Seamless Foundation Member, further strengthening the group of brands committed to Seamless' success.

by The AFC

8 November 2023

The National Clothing Stewardship Scheme, Seamless, is a first of its kind and aims to transform how clothing is made, used and recirculated in Australia to achieve clothing circularity by 2030. 

On October 28, 2023, the Seamless Transition Advisory Group (TAG) concluded its fourth and final meeting, passing the baton to the new independent not-for-profit stewardship organisation under the oversight of the Board of Directors.

Since its establishment in June 2023, TAG members have demonstrated remarkable dedication to establishing a new entity in line with the transition plan's first stage. 

“The core goal of Seamless is creating a circular clothing industry by 2030, where responsible stewardship and citizenship are embedded across the entire clothing lifecycle.” – AFC CEO, Leila Naja Hibri said. 

Key achievements of the Seamless TAG to date:

  • In what may be a first for any Australian board, Australia’s Clothing Stewardship scheme created a board role for a Guardian of Nature.
  • Creating a Product Stewardship Organisation (PSO) with a circularity framework.
  • Implementing mechanisms to engage all clothing supply chain actors with the PSO.
  • Developing a clear organisational constitution with objectives related to clothing circularity.
  • Defining the role of supply chain stakeholders in the organisation's governance.
  • Welcoming Cotton On as the newest Seamless Foundation Member, alongside Sussan Group, Big W, David Jones, Lorna Jane, Rip Curl, R.M. Williams, and THE ICONIC.

“Change starts with all of us, and industry collaboration is a huge part of making the greatest impact,” said Michelle Pacey, General Manager for Product. “Cotton On’s partnership with Seamless is an important step in the right direction as we work together with other brands to find industry-wide sustainable solutions.” 

The TAG is made up of Foundation Members of Seamless along with a range of clothing supply chain specialists including NSW Environment Protection Authority, Charitable Recycling Australia, and Waste Management and Resource Recovery Association. 

The clothing industry was further represented by A.BCH, Bassike, Future Fashion Agency, and the Australian Fashion Council. 

“The diverse thinking and thoughtful contributions of all TAG members have resulted in the development of a Constitution and the appointment of an Executive and Governance Board where joined-up thinking and action will underpin the delivery of ambitious industry transformation and optimal outcomes for all key stakeholders” – said Rosanna Iacono, Independent Chair of the Seamless TAG

In November, the newly formed Seamless Board will initiate the selection of an independent Chair, Directors, and the CEO.

Brands are encouraged to register their interest to remain up to date with Seamless.

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