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Retail Solutions with Pop up on Demand

Pop up on Demand offered Australian brand Runaway the Label a quick turnaround on their pop up solution with the store opening two weeks after initial plans were approved.

by The AFC

11 November 2021

Pop up on Demand helps both online and offline brands set up their physical retail spaces. With the goal of making retail easy for everyone, they can supply POS, staffing, marketing and space to help you succeed and champion your retail experience.
 

RETAIL POP UP SUCCESS STORY FOR RUNAWAY THE LABEL:

Runaway the label, a Sydney based brand needed a solution for their 3 month pop up at Robina Town Centre in Queensland. Pop up on demand was engaged to provide a quick solution as they were taking a vacant Forever New store and needed to be trading in 2 weeks.
 
Pop up plans were formulated on Tuesday with agreements signed on Friday. We managed to set up the store on the following Tuesday with the pop up opening on Thursday within two weeks of plans being approved.
 
We provided a turn key pop up solution that featured clothing racks, display tables and a mobile POS terminal and since all of Pop up on demand furniture has been pre-approved by the major shopping centre groups in Australia, we were able to get everything done very quickly without wasting time on approvals.
 
Runaway the label pop up was so successful that they extended it for another 3 months.
 

Any exciting developments, collaborations or events in the pipeline you would like to highlight to our community?

As we start to reopen in the major retail centres of Victoria and NSW, there will be significant opportunities, in both the supply, and demand side for pop up retailing.
 
Many pure-play online retailers have grown up during COVID-19 and now need to test and try out physical markets with an affordable yet high quality model. There is also a lot of high quality furniture, already pre approved by landlords, that can be collected, sorted and then reused from vacant sites and stores to allow demand to meet supply!
 
The run into Christmas will be very exciting this year and Pop Up on Demand is working with retailers and shopping centres to recycle and repurpose unused store furniture, so that other retailers can use it to develop their own businesses quickly and cost effectively. Currently this unused furniture, estimated at over 50,000 tonnes per year, will end up in skips at the back of centres and then, sadly, often in landfill.
 

AFC Member offer:

AFC members receive 10% off our Pop up solution if they book for more than 4 weeks in VIC and NSW
 
 

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