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Strategic
Initiatives

The AFC provides a unified voice to champion the Australian Fashion & Textile Industry.

Our unique position connects critical stakeholders across the industry, allowing us to effectively champion an innovative, resilient and sustainable legacy for Australian fashion and textiles.

Through collaboration and leadership, the AFC provides the resources, support and tools to enable our industry to continue to evolve and thrive. We deliver strategic initiatives and advocate for our industry at the tables that matter.

To effectively do this, the AFC has developed five core strategic initiatives for 2022 - 2024.

1. Australian Fashion TM Campaign Activation

First campaign live in AU and UK delivering measurable traffic to certified Australian fashion brands. Second campaign extended to Asia and US.

2. Fashion & Textile Local Modern Manufacturing Roadmap

The AFC links industry, academia and government around an informed collective plan over 2, 5 and 10 years that will become policy.

3. Boosting Women’s Economic Security through Education & Career pathways

AFC collaboration with IBSA and RMIT to map education and job skill needs of industry is completed for VIC and scaled to other States & Territories.

4. National Clothing Product Stewardship Scheme

Product Stewardship scheme is delivered that measurably contributes to the development of a circular economy for clothing & textiles.

5. Fashion Technology Acceleration Program

Fashion technology pilot delivers education, training, start-up and business development support within a hub environment.

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