Recommended reads from the founder of Fossick Trends, the world's first e-commerce marketplace for trend forecasting.
This month we spoke to Lyndal Wallis, founder of Fossick Trends, the world's first e-commerce marketplace for trend forecasting.
The world of trend forecasting is changing. For the past 20 years trend forecasting has been predominantly a subscription model service, however designers and brands want a broader range of trend insights and inspiration, and they want the flexibility to get that information. Fossick Trends was launched in response to that gap in the market.
With over 15 years industry experience, as both a designer and trend forecaster, Lyndal understands the needs of brands and designers. She began her career designing product for the Australian fashion retail market before following her passion for trend forecasting, where she has been successful at helping Australian and New Zealand brands translate global macro trends into local product and category directions.
The world of trend forecasting is changing. For the past 20 years trend forecasting has been predominantly a subscription model service, however designers and brands want a broader range of trend insights and inspiration, and they want the flexibility to get that information. Lyndal has launched Fossick Trends in response to a gap in the market: to provide designers and brands with access to forecasters around the world, on demand and on an as-needs basis. She is passionate about Fossick Trends being the connection point for designers and Trend Forecasters.
“I get excited when I see consumer shifts emerging, both big and small. I’m optimistic about the next decade of fashion, especially the macro shift toward a more sustainable focus in design.”
Here is a short list of what she’s been reading and listening to:
A nice snapshot of Vogue Business’s view of fashion tech in 2020. Circular business models are interesting to think about from a trend perspective. With garments having longer life cycles (through re-sale) and many consumers preferring to spend on investment pieces, it will be interesting to see how that will effect our whole approach to fashion design.
The Current Daily is a news site run by Current Global, a consultancy for fashion, luxury, and retail. They provide news articles and podcast interviews on fashion retail and innovation. A great listen is the interview with Peter Diamandis. He highlights that we often take a pessimistic view of where the world is at today, when we should be filled with optimism. He believes we live in a time of huge opportunity, it’s really about changing our mindset, from complaining to solving.
Pinterest have gone from a mood board tool, to really harnessing the data they have on consumer trends and sharing that with us. This Top 100 report is their projection of topics that people around the world will be interested in in 2020. These are topics that showed sustained growth over the past year (in terms of search volume) and Pinterest have put them in to 10 cultural themes. It’s interesting from a macro perspective in terms of which categories we’re likely to see grow in the coming year, as well as how brands will use these insights to plan marketing campaigns.
One of the most exciting fashion tech tools out there! Tagwalk is a free fashion search engine which allows you to search across catwalk using keywords. Sign up to their newsletter to receive data insights on catwalk, including percentage increases and decreases in keyword search popularity, and most viewed catwalk looks. There’s also a blog section interviewing Designers each month which is fun to read.
Trendwatching is an agency who specialise in researching macro shifts within industry sectors including retail, beauty, food & beverage, and automotive. Their Top Trends 2020 article is a snapshot of their more in depth quarterly report. They have a refreshing point of view on subjects like ‘green pressure’, how brands can address burnout, and the future of social media.
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