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Fashion Business | July Edit

How to write a fashion business plan | Vogue Business

“For fashion startups with resource constraints, a plan helps crystallise what, how and to whom you’re selling; establishes what makes you unique; identifies your competitors; and most importantly, shows that you can make money…”

by Fawnia Soo Hoo

Copycats and call-outs: why Australian designers have had enough | SMH

“For as long as design has existed, creatives have fought hard to protect their intellectual property. But as the line between inspiration and imitation becomes increasingly blurred and legal remedy is harder to come by, designers are going rogue…”

by Melissa Singer

Clothing you don’t have to wash, explained | Vox

“Every time we wash synthetic clothing, plastic microfibers wash out and right past water treatment plants into our rivers and oceans. A 2017 study found these microfibers in 83 percent of tap water samples tested globally…”

by Alden Wicker

Wasteful packaging is going out of fashion | Vogue Business

“A growing number of fashion brands are pushing customers to reuse packaging. In the hierarchy of ways to tread more lightly on the planet, reusing materials is far superior to breaking them down for recycling…”

by Rachel Cernansky

The missing link between marketers and Gen Z | Marketing Week

“Gen X marketers are apparently struggling to connect with consumers under 25, as their habits and values are so different, but without stereotyping there are a few simple approaches they can take…”

by Harry Lang

The big fashion fight: can we remove all the toxic, invisible plastic from our clothes? | The Guardian

“Perhaps the development of synthetic fibres as a way to mimic natural fabrics – and add clever functionality – helped obscure the plastic in so much of what we now wear. You don’t have to check a label on a bottle of water, for instance, to know what it’s made of. With textiles, change started slowly…”

by Simon Usbourne

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