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Fashion Business | October Edit

RETAIL GHOST TOWN | MCKINSEY & COMPANY

“The emergence of online retail is transforming the shopping habits of Australian consumers and, as a consequence, will profoundly impact traditional brick and mortar retailers. The entry and growth of e-commerce platforms… is helping to drive this change…”

by Jenny Cermak, Guenièvre Lasalarié, Abe Levavi, and Joseph Tesvic

Why venture capital doesn’t always make sense for fashion | Vogue Business

“Profit margins, customer repeat rate, addressable market and projected three to five-year sales are among the most important metrics that VCs want to see… many funders also appreciate founders who have thought deeply about distribution models…”

by Hilary Milnes

Anyone with a body knows that clothing sizes are flawed. Could there be a fix? | Vox

“Size universality is an alluring idea that appeals to our need for order, but order is a false god that would actually make it harder to buy clothes by limiting the shapes and dimensions available for our diverse bodies. Instead, we need something to help us navigate the existing size variation…”

by Tracey E. Robey

Fashion’s new must have: sustainable sourcing at scale | McKinsey & Company

“In the years ahead, apparel companies must shape a robust sustainability agenda that addresses both social and environmental imperatives. And they must deliver it at speed and scale, harnessing innovations in technology, standards, processes, materials, and communication.…”

by McKinsey & Company

No, (Most) Style Names Are Not Trademarks, Says Australian Court | The Fashion Law

“In the spring of 2016, when Triangl Swimwear was barely 4 years old and bringing in over $45 million in annual sales, while also passing the 1 million mark in terms of the number of colour-blocked neoprene bikinis it had sold, the wildly popular and heavily-copied brand caught the attention of a fellow Australian company.…”

by The Fashion Law

The secret to successful product category launches | Vogue Business

“For brands that saw success through single-product launches, expanding to more product categories isn’t just a natural next step, but a business necessity. As they grow, emerging brands are following a new formula: Build an audience with a hero product, then use that momentum to develop more products…”

by Kati Chitrakorn

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