Amsterdam’s Fashion for Good recently launched their Good Shop theme REBORN, which dives into the brands that are trying to close the loop in fashion, creating apparel and footwear that is circular and reduces the need to use new resources…
Amsterdam’s Fashion for Good launched their Good Shop theme REBORN in October, which dives into the brands that are trying to close the loop in fashion, creating apparel and footwear that is circular and reduces the need to use new resources.
The new theme features brands such as FRANKIE Collective, reworked overstock that is transformed into highly desired sportswear, Silfir, unisex workwear that can be repaired for every season to keep them wearable and fashionable for longer, and a capsule collection of C2C Certified apparel from C&A. Featured alongside the theme is a temporary exhibit of reworked bridal gowns by designer Tess van Zalinge and wedding planner Lotte Grossman under the brand “tesswithlotte”.
The inspirational brands presented in REBORN demonstrate that circular fashion is not only possible, but certainly achievable in today’s fashion ecosystem. Circularity in fashion is one of the core ambitions of Fashion for Good, who bring together key industry players to collaborate on the creation of a fashion value chain that is restorative and regenerative, shifting away for the current take-make-waste linear model.
REBORN asks the question “What if we had a circular system that gave old clothes a new life?” The answer is celebrated in the Good Shop through the brands featured that show a few of the creative ways in which clothing is finding new life after use. The carefully curated pieces pioneer a range of innovations that are needed in extending the lifecycle of our clothes, to keep them from being burned or ending up in landfill.
Silfir
Silfir creates 100% circular unisex workwear. The label offers end-to-end care service covering the entire lifecycle the garments to extend their lifespan. Their ethos is to make longevity effortless, to be happy with less and to strive toward zero waste.
Pure Waste
Pure Waste clothing is made entirely from textiles leftover from the clothing manufacturing process, yet still offer consumers the same quality and comfort as items made from virgin materials.
MAFIA
MAFIA crafts bags and accessories from old sails and offer lifetime warranty on their products, repairing them free of charge.
WAO
WAO shoes are made from natural materials and dyed using vegetal pigments. Old shoes can be returned to be separated into different parts and ground up into compost. All components come from the earth and return to it at the end of their cycle.
Frankie Collective
Salvaged, repurposed and transformed into women’s streetwear. Frankie Collective rework vintage garments and overstock that would otherwise end up in landfill.
C&A | C2C Capsule
C&A created a Cradle-to-Cradle (circular!) certified capsule collection, entirely made from organic cotton and recycled materials.
Featured alongside the theme is a temporary exhibit of reworked bridal gowns by designer Tess van Zalinge and wedding planner Lotte Grossman under the brand “tesswithlotte”.
The fourth theme to be introduced in the Good Shop, REBORN also provides the overarching theme for the Fashion for Good activity programming over the course of the upcoming six months. Fashion for Good organises events, workshops and panel discussions aligned around REBORN and circularity in the fashion ecosystem. Visitors can join for the chance to dive into the topic with leading experts, expand their knowledge, and learn from innovators about the pioneering solutions changing the industry and what they can do to make change happen.
The featured brands as part of Reborn are: C&A, Frankie Collective, MAFIA, Pure Waste, Silfir, and WAO and will be available in the Good Shop as part of the Fashion for Good Experience.
Images provided by Fashion for Good, by Alina Krasieva.
Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.
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