_

Technology in Fashion | March Edit

This month we asked Gaby Howard, the founder and CEO of Flaunter, a technology startup transforming the PR industry, to list out a few must reads for those brands looking to stay on the forefront of the technology wave.

Gaby tells us that one of the biggest challenges today is that EVERYTHING is changing. Nothing, on any level, feels 'certain' anymore. This is both an opportunity and a challenge, for everyone.

_

“I think the greatest challenges when we talk about tech and innovation are:

1. People not adapting fast enough. There are still lots of businesses who aren't experimenting and learning fast enough. We HAVE to try new things, and if something doesn't work - at least you've learnt and it's time to move onto the next thing and

2. People not believing that they can be agents for change - because technology, or being 'technical', isn't their strength. The next wave of innovation won't be led by engineers. The new disruptor skills will be creative thinking and problem-solving - they will be human-centric.”

_

Here is a short list of what Gaby and the team at Flaunter have been reading this month!

Driving a stake into Instagram myths and legends | Marketing & Growth Hacking

A quick read to debunk a few of the top Instagram myths floating around at the moment. After a hectic week it’s always nice to read something short, sharp and effortlessly applicable.

The future of news? A must-read by The Guardian

Open AI, the creators of a revolutionary artificial intelligence system that can write news stories and works of fiction [very, very well] has taken the unusual step of not releasing its research publicly, for fear of potential misuse. What misuse? Open AI made one version of the system - with just a few tweaks - that can be used to generate infinite positive, or negative, reviews of products…

by Alex Hern

The Glossier Effect — The Power of a Community Led Social & Digital Strategy | Medium

Emily Weiss has shown a real prowess in her understanding of how to tap into a community mindset to build a robust social and digital strategy that requires little paid support.

by Olivia Wedderburn

A comprehensive guide to DIY media monitoring | Flaunter

One of the all-time most read articles on Flaunter. How do you stay on top of your coverage when there is just so much ‘media’ out there? 

by Flaunter

_

Have a suggestion for our April edition?

Email through your top fashion technology reads to info@ausfashioncouncil.com!