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AFC Virtual

Technology Powering the Business of Fashion.

AFC Virtual on ORDRE, a collaboration between the Australian Fashion Council and B2B virtual showroom platform, provides an important business opportunity for Australian brands to build their wholesale network globally. Without the possibility of physical contact between designers and their retail networks to conduct business, virtual showrooms have taken on a new urgency in the current environment. As an online destination, buyers from across the globe can now view the latest Australian collections in a dedicated section of the platform.

The AAFW edition of AFC Virtual on ORDRE has been developed in partnership by Afterpay Australian Fashion Week, the AFC and ORDRE to support Australian designers during AAFW.

Selected designers are invited to join the AAFW edition of AFC Virtual on ORDRE which will run from the first day of AAFW, 31st May through to 15th July 2021 with a focus on presenting and selling women’s Resort ‘22 collections to domestic and international retail buyers. A number of designers presenting new season collections on schedule at AAFW will also be presenting within AFC virtual showrooms on ORDRE.

ORB360° Interactive Showrooms

Ordre has developed their unique ORB360 technology for brands to enrich their virtual showroom experience. The technology assists buyers in viewing every aspect of fabrication, construction and all product data.


Established in 2015 with operations in Paris, New York, London, Tokyo and Sydney,’s technology is now being utilised by designers and retailers around the world to navigate these difficult times and reshape their wholesale strategy. On AFC Virtual, a dedicated section of the platform, buyers have access to individual designer virtual showrooms which incorporate product information and a range of digital images and ORB360 videos. Buyers are able to review collections, make selections and place wholesale orders completely online.

Ordre was very well received amongst our wholesale partners & the platform has made their buy easy & secure providing great product info & seamless ordering process. All of our accounts have browsed our virtual showroom, even if we’ve met physically. From a buyer perspective, having the whole collection accessible 24/7 is very helpful when completing the buy or range plan. Ordre Data Analytics reports show a high engagement with thousands of interactions that have largely reflected on the Sales.

France Colignon, Wholesale Manager

Jac + Jack


Our customers found the virtual showroom convenient and an excellent option, with buyers commenting they enjoyed using many aspects such as zoom and the 360 technology. It enabled buyers to experience our collection in lieu of seeing it in a physical showroom and enabled us to work closely with most buyers, encouraging a pleasing result in what has been a challenging and unusual period. Customers love the technology and were highly engaged, often visiting multiple times.

Libb Hinks, Sales Manager
Ginger & Smart

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