Last week we had the pleasure of attending the launch of My General Store’s latest collection ‘Balance’ at Edit Collection, the retail concept store brought to you by the AFC, Vicinity Centres and Afterpay.
 

Media, industry players, influencers and models adorned in the new collection gathered at the store’s Chatswood Chase location to celebrate the triumphant residency of My General Store at Edit Collection over the past two months. Chosen based on the criteria of sustainability, mindful creativity, innovation, diversity and inclusivity, MGS’s new collection ‘Balance’ is an exploration on the duality of masculine and feminine and how those two themes can work together to create harmony.
 

Designed to be adored and re-worn for many years, My General Store design and manufacture all of their pieces on Australian shores whilst keeping planet in mind to reduce waste at every stage. The sustainable, less waste ethos is carried on throughout the store from clothing to fit out; with all hangers crafted in upcycled marine plastics, ocean bound plastics and post-consumer plastics supplied by Arch & Hook’s BLUE® Hanger Programme.
 

In line with the evening’s eco-focussed approach, guests enjoyed vegan catering courtesy of boutique Sydney company Radish who served cashew cheese canapes, cauliflower bowls and watermelon tuna.
 

You can shop My General Store at Edit Collection until April 13th, located at Shop L131, Level 1, Chatswood Chase, 345 Victoria Avenue, Chatswood NSW 2067
 

What's coming next:
Stay tuned for the next resident brands, with First Nations Fashion + Design opening in May, and Esse Studios opening in July.
 

Head to the Edit Collection Program Page to find out more click here

Image Credit: Hanna Lassen - view her website here