Your business’ intellectual property is a valuable asset worth protecting. When knock-offs of your product enter the market, it is important to understand your intellectual property rights and enforcement options. These may include sending a cease and desist letter to the infringer and seeking removal of its product listings from online marketplaces.

Last month The Australian Fashion Council partnered with Havas and Oracle to continue an event series designed to bring our industry fresh insights, while also connecting industry members for the exchange of new ideas at the intersection of fashion and technology.

A few quick reads from July 2019 to brush up on movements in the technology space of fashion…

If you’ve been to an AFC event or two, you may have noticed us serving Handpicked Wines! The team at Handpicked have been a long time supporter of ours, and the fashion & design sector. We thought it was time to introduce you to some of the people behind our favourite wine, so here’s Imogen Hayes their Global Marketing Manager, to answer a few questions…

"From Country to Couture" celebrates the marriage of Aboriginal and Torres Strait Islander contemporary fine art and high-end fashion. The success of the textile design movement in remote Indigenous communities has led to exciting collaborations with well known Australian designers. This year, DAAF are proud to present two spectacular shows on August 7th…

Is the Australian retail scene is doing well? Vend sure think so, and they have the numbers to prove it. In Vend’s recent Retail Benchmarks Report, the company analysed the data of thousands of Australian retailers over the last financial year (April 2018 - March 2019) to surface key insights into their revenues, transactions, and customers... See how your business stacks up.

In June this year, Amsterdam’s Fashion for Good launched a new theme in their Good Shop: COLOUR, exploring the alternative methods to colouring textiles and footwear. The Good Shop is the concept store within the Experience – the world’s first interactive museum for sustainable fashion and innovation.

Meet Elizabeth Abegg, Co-founder and Chief Brand Officer of the Byron Bay label. One half of the creative minds behind Spell & The Gypsy Collective. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, Spell is inspired by Far-Off places, vintage treasures and childhood memories. Find out how one customer email started a sustainability journey and established a commitment to embedding sustainability into the brand.

AFC are thrilled to be working with HKTDC to bring a Hong Kong Export Session to Sydney this July! Get to know some of the speakers and organisations involved…