Pre-loved fashion has transitioned from a niche market to mainstream acceptance, presenting a unique opportunity for brands to align with the evolving values of consumers.
Courtney Holm, AFC member and founder of ethical Melbourne-based fashion brand A.BCH, has launched a new platform called Circular Sourcing to help keep Australian surplus fabrics in use and out of landfill.
AFC’s FashTech Lab helps Australian fashion brands transition from physical to digital sampling and the results from the first pilot program are in, with participants reducing sampling costs by 50% and sampling time from 12 weeks to just 4 weeks.
The evening saw friends of the brand, media and industry players gather to eat, drink and take in the serene landscape that her clothes and accessories breathed into the space.
Fashion brands Bianca Spender, Matteau and Palasade were excited to continue on their digital sampling journey post program, reflecting on the benefits of adopting the workflow including improved time to market and achieving hyper-realistic, ready to sell digital samples.
Meet AFC FashTech Lab Technology brands Style Atlas & ORDRE, who throughout the program's duration will be guiding the nine fashion businesses through every step of their digital sampling strategies and workflows.
How can Australian technology and Fashion brands develop solutions to lessen environmental impact, increase resilience, build networks, create jobs and return value to the local community?
Meet AFC FashTech Lab Technology brands neuno & Ponz Studio, who throughout the program's duration will be guiding the nine fashion businesses through every step of their digital sampling strategies and workflows.
Meet AFC FashTech Lab Technology brands Bandicoot & Couture Cad, who throughout the program's duration will be guiding the nine fashion businesses through every step of their digital sampling strategies and workflows.
Thank you to our technology partners who shared insights into their incredible technologies whilst demonstrating the transformation from ideation to creation.
The sustainable, less waste ethos is carried on throughout the store from clothing to fit out; with all hangers crafted in post consumer ocean plastics courtesy of Arch & Hook.
Thank you to our technology partners; Bandicoot Imaging, CoutureCAD, Ponz Studio and Style Atlas; who demonstrated how their software and services work together to tackle a new, more sustainable sampling process.
By removing friction points and collaborating with technology partners, the AFC FashTech Lab will create an industry-backed, commercially-viable pathway to help small businesses to increase sustainability through digital design workflows.
The Future Laboratory’s strategic foresight helps clients such as Selfridges, Farfetch, LVMH, Reebok, H&M, Lululemon, Country Road Group, Chanel & P.E Nation to harness market trends and inspire innovation.
The store launch at Chatswood Chase saw industry, media and the creatives behind the brands come together to celebrate a moment that felt victorious after enduring months of restrictions and lockdowns
Meet Eugene Leung, Founder and Creative Director of INJURY. A creative fashion house that focuses on slow designer fashion, creating original music and multi-media art creations.
