As sport evolved, the need for athletes to reach a personal best became more apparent, and albion’s competitive desire ensured it was part of the winning formula. After pioneering the first ever cricket helmet in the late 1970’s which enabled batsmen to perform at the elite level, albion quickly became the answer to sports protection globally. By understanding that each human’s anatomy is unique, albion’s full attention is on the voice of the athlete. The ability to translate feedback to the laboratory, and to design an exclusive, unprecedented product enables the brand to ‘raise the bar’ in sports performance and protection, providing the athlete with confidence, strength and comfort for competitive advantage.