Most marketing only adds to the noise - effective marketing that drives profitable growth requires real expertise and ongoing focus to actually deliver the results. I have worked in-house both here and in the UK, and driven results across large-size, SME and start-up fashion businesses for brands including TOPSHOP TOPMAN, River Island, Monsoon Accessorize, David Lawrence, JETS Swimwear and The DOM. I work now as an outsourced marketing & digital director. Get the marketing expertise your fashion business needs – for a fraction of the cost. Feel free to touch base if you need help.

The power of a perfectly phrased headline, narrative or name is what drives us to create authentic copywriting, messaging and verbal identities, which we bring to life through a combination of strategic and creative thinking.

Blending modern content skills with traditional publishing know-how, we work directly with brands, publishers and agencies to build strong narratives and original content that engages customers and delivers results.

With the store as our canvas, we offer a range of services:
. Visual Analysis & Strategy (goals & priorities through sustainable solutions)
. Store Design (full design services or VM input at design stage)
. Windows (concept development & implementation)
. Visual Merchandising (supported by customer research & commercial understanding)
. VM Standards (VM tools for brand consistency & integrity)
. VM Training (guidance to drive a performance driven culture)
. Project Management (one-off projects, multiple store roll-outs or long term holistic programs)
. Procurement (the use of biodegradable, recycled or re-purposed, low impact materials wherever possible).

Founded in 2019 by Richard Poulson and Kelly Atkinson, our mission is to provide our discerning local and international clientele with a personal approach to retail. We advocate a pure and artisanal philosophy for modern dressing, prizing craftsmanship, pure materials, quiet pleasures and modern heirlooms above all else. We draw constant inspiration from the natural rhythms of the Australian landscape, and the liberated, active lifestyle it nurtures.

Our curated editorial selection, Musings, offers a glimpse inside the creative spaces of our favourite designers, artists and muses. From behind-the-scenes access and digital styling sessions to unique travel destination diaries and seasonal trend forecasting, Showroom-X is a meeting place for discovery, exclusive creations and insightful encounters. Be inspired by our ever-evolving selection of treasured products and global voices. Welcome to Showroom-X.

• Inspire confidence with an elevated brand identity and website that speaks to your target audience.

• Optimise your e-commerce website for greater user experience, reach and sales conversions.

• Reclaim your time. Let us take care of your strategy and creative so you can focus on what you do best.

We'd love to hear from you.

Book a free 20min consultation call

Rik and Ralph are a boutique, digital first Marketing agency based in the heart of Melbourne. Our experienced team will provide their expertise to modernise your brand and elevate it to stand out from the crowd.

Our key focus areas include ecommerce and web development, growth marketing and branding strategy services. We are strategic thinkers, sharing insights, specialising in building tailored branding, marketing strategies and design content to meet your needs. At Rik and Ralph our philosophy is people first – we pay attention to your customers by unearthing behaviours and intentions through data driven practices producing creative solutions to achieve results.

Revival Runway is a Melbourne-based non-profit organisation dedicated to
supporting independent Australian fashion brands with events, marketing and content creation by offering opportunities to fashion students and emerging creatives.

Studio Elastica is a fashion design and development studio specialising in swimwear and activewear.

With over 25 years-experience designing and developing fashion product for internationally acclaimed brands, our skilled team can take your creative brand vision and work with you to launch a physical fashion range.

We offer bespoke, full-design services and are industry experts in concept creation, garment development and fit.

We work with established designs teams, start-ups, stylists and industry experts to refine and develop concepts and streamline design team procedures and practices.

We offer consulting and contract services across all aspects of fashion design and production.