Most marketing only adds to the noise - effective marketing that drives profitable growth requires real expertise and ongoing focus to actually deliver the results. I have worked in-house both here and in the UK, and driven results across large-size, SME and start-up fashion businesses for brands including TOPSHOP TOPMAN, River Island, Monsoon Accessorize, David Lawrence, JETS Swimwear and The DOM. I work now as an outsourced marketing & digital director. Get the marketing expertise your fashion business needs – for a fraction of the cost. Feel free to touch base if you need help.

The purpose of The Growth Activists is to fulfil the potential of people and organisations to do well and do good.

Our expert team of advisors come with local and global industry experience in growing, transforming and exiting businesses.

Clients tell us that through our work we help build capability and confidence in their teams, that our standards and quality are contagious, and that our obsession with implementation effectiveness delivers results long after project completion.

Culture is our unfair advantage - we know that making work human is the key to success.

Founded in 2019 by Richard Poulson and Kelly Atkinson, our mission is to provide our discerning local and international clientele with a personal approach to retail. We advocate a pure and artisanal philosophy for modern dressing, prizing craftsmanship, pure materials, quiet pleasures and modern heirlooms above all else. We draw constant inspiration from the natural rhythms of the Australian landscape, and the liberated, active lifestyle it nurtures.

Our curated editorial selection, Musings, offers a glimpse inside the creative spaces of our favourite designers, artists and muses. From behind-the-scenes access and digital styling sessions to unique travel destination diaries and seasonal trend forecasting, Showroom-X is a meeting place for discovery, exclusive creations and insightful encounters. Be inspired by our ever-evolving selection of treasured products and global voices. Welcome to Showroom-X.

As an agency, AWPR prides itself on service and commitment to our clients, which is one of the reasons why many of our clients have long-standing relationships with us.
From strategic brand management, to profile building and event and tour management, AWPR has provided publicity for high end fashion brands and retailers.
Renowned for our fashion expertise, with over 25 years in the industry, our editorial placements are achieved from regular media contact and close personal relationships. We understand the press landscape is constantly evolving, as such, AWPR is relied upon to deliver newsworthy, on-trend stories and product to our media and celebrity network.
A leader in digital campaigns and communications, our PR strategies often incorporate influencer and ambassador outreach campaigns, content creation and social media management.
In addition, creative direction consulting assists our clients to ensure their marketing, sales and public relations campaigns are all driving one message to consumers and press in order to achieve all business objectives.

• Inspire confidence with an elevated brand identity and website that speaks to your target audience.

• Optimise your e-commerce website for greater user experience, reach and sales conversions.

• Reclaim your time. Let us take care of your strategy and creative so you can focus on what you do best.

We'd love to hear from you.

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Rik and Ralph are a boutique, digital first Marketing agency based in the heart of Melbourne. Our experienced team will provide their expertise to modernise your brand and elevate it to stand out from the crowd.

Our key focus areas include ecommerce and web development, growth marketing and branding strategy services. We are strategic thinkers, sharing insights, specialising in building tailored branding, marketing strategies and design content to meet your needs. At Rik and Ralph our philosophy is people first – we pay attention to your customers by unearthing behaviours and intentions through data driven practices producing creative solutions to achieve results.

Your brand is unique, which is why we don’t offer ‘one size fits all’ cookie-cutter marketing solutions that don’t work long-term for you.

Instead, our approach is to cohesively work on all the platforms that are most important to your business, crafting an overall strategy to fix what’s not working and get the growth and results you’re looking for.

It allows you to reduce the volume of landfill and wastage from using disposable decals and cardboard banners.

Our solution is simple to use, with a plug and play methodology, low maintenance costs and affordable rental options.

Our superior patented solution is fully visible both inside and outside and won’t block store windows.