Most marketing only adds to the noise - effective marketing that drives profitable growth requires real expertise and ongoing focus to actually deliver the results. I have worked in-house both here and in the UK, and driven results across large-size, SME and start-up fashion businesses for brands including TOPSHOP TOPMAN, River Island, Monsoon Accessorize, David Lawrence, JETS Swimwear and The DOM. I work now as an outsourced marketing & digital director. Get the marketing expertise your fashion business needs – for a fraction of the cost. Feel free to touch base if you need help.

Offering ready to wear small collections that are made to order, ensuring a minimal and responsible amount of waste, as well as bespoke made to measure styles for events and a circular & slow Wardrobe.

Offering Fashion presentation photography, Perfomance fashion photography, and Fine Art Photography. Our parent company, Jan Jeltes Ecosystems introduces a world of fashion content creation and aims to support premium clientele.

To provide a platform for local Designers to show their creative skills, to encourage the proliferation of globally competitive fashion design and in turn drive export receipts via international demand for our local designs.

Improved resources, planning, and a best practice approach have established FJFW as a premier event on Fiji’s social calendar. It has also launched the careers for many aspiring fashion designers and models.

It is the key driver in the establishment of small to medium business enterprises, introduced new fashion related businesses, created fashion associated employment opportunities not previously known in Fiji. FJFW has had a positive and direct effect on the development of an interactive Fashion industry.

The industry development

We also provided the IP and platform and assisted in the introduction of Fashion Weeks firstly in Port Moresby, the Solomon Islands and Samoa. It is also the platform from which Pacific diaspora have launched independent satellite shows mainly in the UK, Australia, NZ and USA.

Selected Designers from USA, Europe, India, Australia, New Zealand and the Pacific have all participated in FJFW alongside our own local designers since 2008, Likewise Fijian Designers have also participated in fashion weeks across the globe.

The Recognitions

FJFW is recognised as a “Founding Member” of the inaugural Commonwealth Fashion Council based in London. Ellen Whippy-Knight attended the launch of the Commonwealth Fashion Exchange held in Buckingham Palace in February 2018.

Ellen was also responsible for creating the Fashion Council of Fiji on which she served as a Vice President and Committee Member. She also created the Fijian Fashion Foundation as a platform to raise funds to send Fiji students to Australia to study Fashion and Design. In May 2017, the Fashion Council of Fiji presented her with a Special Achievement Award at FJFW’s 10th year anniversary.

The Fashion and Design Education

FJFW is proud of its role in the development of Fashion and Design education in Fiji. We have a major focus on Fashion education due to the lack of a central Design facility in Fiji. Therefore we invited Fashion educators from the UK, Australia and New Zealand who attend to run a series of Fashion and Design workshops. We have also sent Fijian Designers to attend short courses in Australia. A Fijian emerging designer Laisiasa Davetawalu is currently in his 3rd and final year of a Bachelor of Fashion and Design in Sydney. He is sponsored by the Fijian Fashion Foundation.

• Inspire confidence with an elevated brand identity and website that speaks to your target audience.

• Optimise your e-commerce website for greater user experience, reach and sales conversions.

• Reclaim your time. Let us take care of your strategy and creative so you can focus on what you do best.

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Revival Runway is a Melbourne-based non-profit organisation dedicated to
supporting independent Australian fashion brands with events, marketing and content creation by offering opportunities to fashion students and emerging creatives.

Hidden from the public eye is where you'll find Event Gallery weaving together all the elements of a major runway show, multi-sensory event or exclusive season preview. Event Gallery expertly facilitates every conceivable event production requirement. From budget setting, creative direction, sound production and castings in the months leading to a major event, to staging, fittings and final hair and make-up trials in the days before, the Event Gallery team aligns completely with the vision of the show to produce seamless events.