CONSCIOUS FASHION: A pioneer of independent, Australian design, ELK was established in 2004 in Melbourne. Leading with a philosophy of conscious fashion, the business is founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically and responsibly made products. THE ELK MISSION is responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. To minimise our environmental footprint and create a positive impact on our local and global communities.