Fashion Equipped's Founder, Elizabeth Formosa, is a business strategist, advisor and consultant to fashion founders and leaders, supporting them through growth, complexity and key commercial decisions.
Through Fashion Equipped, she partners with established fashion businesses at critical points of growth, providing senior-level perspective across strategy, structure, and key decision-making.
Her work focuses on helping leaders prioritise what matters most, navigate complexity, and make informed, confident decisions that support sustainable, profitable scale.
Elizabeth brings over 25 years of experience across fashion retail, wholesale brand, product, sourcing, sales, marketing and eCommerce.
This includes roles in senior Business Management, Buying, BDM, brand and business ownership and long-term strategic advisory.
During her career and throughout her advisory and consulting role, she has worked with more than 100 fashion businesses, from early-stage brands through to $50M+ and enterprise-level organisations, giving her a deep understanding of how fashion businesses evolve at different stages.
Elizabeth's advisory work spans whole-of-business considerations, including:
• Growth strategy and prioritisation
• Commercial and financial performance
• Operating structure and team design
• Product and range strategy
• Brand strategy and market positioning
• Sales and Marketing
• eCommerce & Wholesale
• Supply chain optimisation, sourcing and sustainability considerations
In addition to her advisory work, Elizabeth is the host of the Fashion Business Mindset podcast, sharing candid conversations and senior strategic insight from across the fashion industry.
Elizabeth is also a regular speaker and panel moderator at industry events, including the Global Sourcing Expo.
She works with a small number of clients each year and is selective about engagements to ensure depth, focus and meaningful impact.
If you’re navigating a pivotal phase of growth and value experienced strategic leadership, Elizabeth is always open to a conversation.
