FibreTrace is a textile transparency technology solution that provides both brands and consumers the ability to follow their product lifecyle from seed to shelf; including instant real time verification of product throughout the global supply chain. It's made up of three parts; a luminescent pigment adhered to the fibre to trace, a unique hand-held scanning device which audits the fibre content, and a blockchain backed software platform. The technology even follows the garment to its final stages - recycle, reuse or rebirth.