The Fashion Advocate was one of the largest online stores for ethical and sustainable fashion and a multi-award-winning e-commerce business. After rebranding in 2023, The Fashion Advocate is now a leading digital community and education platform for slow fashion brands. Founder Claire Goldsworthy is a respected Australian fashion industry revolutionary with over 15 years of experience, and she now teaches growth strategies and business acumen for scale slow fashion brands to support the future of sustainable fashion.