Founded by Jodhi Meares in 2013, THE UPSIDE is grounded in an authentic love of yoga, spirituality, and our beautiful blue planet. THE UPSIDE layers the eclectic but relaxed nature of Bondi, with the dynamic energy of New York City and the free spirit of Oahu’s North Shore. Placing equal emphasis on both fashion and function, our quality athleisure pieces, and understated cool performance-calibre legwear, continue to elevate the way we move, whilst still staying true to the brands core values. We believe in balance, integrity, and peace as the highest form of happiness. No matter the place or pace, in quiet or chaos, feel free to be truly you, in THE UPSIDE.